TOURISM PLANNING

Magic Lands Alliance is creating a new model of cultural tourism that transforms feature film production into lasting visitor experiences through authentic storytelling, permanent cultural infrastructure and First Nations collaboration.

Rather than creating a single destination, Project One establishes a connected network of cultural locations across Victoria, encouraging regional travel, supporting local economies and helping visitors experience Australia's shared history through Country, culture and education.

VISITOR ECONOMY

By combining film production with permanent cultural infrastructure, the project seeks to create long-term benefits for regional communities, including:

  • Increased regional visitation

  • Longer visitor stays

  • Growth in cultural and screen tourism

  • Support for local accommodation and hospitality

  • First Nations tourism enterprises

  • Education and research tourism

  • Regional employment opportunities

  • Ongoing cultural events and festivals

  • New destination marketing opportunities